IGNITE! Kickass Strategies That Make Digital Entrepreneurs Successful from Day 1


Learn Highly Effective and Kickass Digital Marketing Strategies for your Business. SEMINAR SPEAKERS and WORKSHOP FACILITATORS: Homer Nievera, CDE, CGD Rod Gabriel, CGD Seminar Fee: 3,800 Organized by Edusentro.Com in cooperation with * * * * * Are you ready to take your business to a new level? This is a one-day-only learning event for veterans and newbies in ...

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Dine Philippines in Pampanga gets the Nod of DOT and CHED


by Issa Rodriguez | DINE Philippines is an annual seminar series that gathers some of the industry’s best restopreneurs and culinarians to inform, educate, and inspire its audience of the top trends and best practices in managing food businesses. This business seminar series is now on its fourth year and is brought to key cities around the country, and is now poised ...

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Dine Philippines Team Sets Its Sights on South Cotabato


by Homer Nievera | via | On September 12, 2014, the Dine Philippines 2014 seminar team goes back to Mindanao — South Cotabato! This time with special guest speakers, Darah Consunji-Mateo of Good Burgers and Chef Myke “Tatung” Sarthou, the SOCCSKSARGEN team promises an exciting menu of topics for the food service industry in the region. The roster of ...

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Philippine Small & Medium Enterprise Business Expo 2014 (PhilSME) Set for November 21-23


by Homerun Nievera | via Negosentro | Following the success of its first series in 2013, the second edition of the Philippine Small & Medium Enterprise Business Expo 2014 (PhilSME) is set to take center stage this coming November 21-23, 2014 at the SMX Convention Center Manila, Pasay City, Metro Manila, Philippines. With the tagline “Boost Your Business”, PhilSME is ...

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AMEX Unveils Latest U.S. Open Tennis Activation


by Sandra O’Loughlin | American Express this year has upped its commitment to digital and social integrations at its sponsorship activations, first for golfers, and now for tennis fans attending the US Open tennis championships. The result is an all-new US Open American Express Tennis Fan Experience, complete with RFID, a text café, an augmented-reality “pro cam” and even a hologram. “In ...

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Brugal Rum Seeks to Change Its Reputation

brugal rum

by Kenneth Briodagh | To change perceptions about its brand and create some space between its products and the rum category’s less sophisticated competitors, Brugal Extra Dry Rum in May hit Boston, New York and Chicago with a series of upscale Rum Redefined events. The tasting events served as a jumping off point for regional events the brand has been activating all ...

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Inside Monroe’s Social Strategy on the Road


by Rachel Kirkpatrick | via | When you take a 25-foot-long, 10-foot-high shock absorber on the road, you’re guaranteed to draw some attention. It makes sense then to build a strong social media strategy to support it. For Illinois-based Tenneco, Inc., maker of Monroe brand vehicle shocks and struts, social media is not only driving its new Shockmobile tour ...

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Wazzup in Harley-Davidson’s Prototype Feedback Tour


by Sandra O’Loughlin | Harley-Davidson is on the road again, this time with more than its “hogs,” black leather jackets and rebel attitude. The iconic American motorcycle brand this summer launched the Project LiveWire tour, a 30-city summer test-ride tour of the beta version of its new electric motorcycle, the LiveWire. The goal of the tour: to collect consumer and dealer feedback ...

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