Author Archives: Rod

5 Hot Tips for Making Your Most Influential Fans Play with Your Brand at Events


by Kenneth Briodagh | shared from Event Marketer | In this monthly series, EM brings you tips and tricks from pros and experts who eat social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and for more. The definition of “social currency” has taken an interesting turn lately as brands have started to roll out campaigns that invite consumers ...

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AMEX Unveils Latest U.S. Open Tennis Activation


by Sandra O’Loughlin | American Express this year has upped its commitment to digital and social integrations at its sponsorship activations, first for golfers, and now for tennis fans attending the US Open tennis championships. The result is an all-new US Open American Express Tennis Fan Experience, complete with RFID, a text café, an augmented-reality “pro cam” and even a hologram. “In ...

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Brugal Rum Seeks to Change Its Reputation

brugal rum

by Kenneth Briodagh | To change perceptions about its brand and create some space between its products and the rum category’s less sophisticated competitors, Brugal Extra Dry Rum in May hit Boston, New York and Chicago with a series of upscale Rum Redefined events. The tasting events served as a jumping off point for regional events the brand has been activating all ...

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Inside Monroe’s Social Strategy on the Road


by Rachel Kirkpatrick | via | When you take a 25-foot-long, 10-foot-high shock absorber on the road, you’re guaranteed to draw some attention. It makes sense then to build a strong social media strategy to support it. For Illinois-based Tenneco, Inc., maker of Monroe brand vehicle shocks and struts, social media is not only driving its new Shockmobile tour ...

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Wazzup in Harley-Davidson’s Prototype Feedback Tour


by Sandra O’Loughlin | Harley-Davidson is on the road again, this time with more than its “hogs,” black leather jackets and rebel attitude. The iconic American motorcycle brand this summer launched the Project LiveWire tour, a 30-city summer test-ride tour of the beta version of its new electric motorcycle, the LiveWire. The goal of the tour: to collect consumer and dealer feedback ...

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