The event industry is more focused on measurement than ever. And the quest to prove the all-mighty return on the investment requires three things: One, a strategic embrace of metrics as just that—a strategy. Two, a tactical focus on collecting, monitoring and activating information. And three, a philosophical commitment to get better. To get stronger. To be awesome.
Make no mistake: Behind every measurement plan is a measurement partner—the data junkies, the lab- coated heroes, the techno-metrics gurus. Find the right measurement partner and you’re one step closer to the right measurement strategy, the stronger metrics execution and the to-the-penny event payout calculation. We grabbed a four-pack of the industry’s leading measurement partners for some quick chats about them, you, what’s now and what’s next. Let’s do this.
Jennifer Hawkins, Director of Marketing, DoubleDutch
Michael Gilvar, CEO, Fish Technologies
Chris Clegg, Senior Research Manager/Owner, Portma
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Bonus Video: Event ROI Methodology