Tag Archives: The Art and Science of Event Investment

The Art and Science of Event Investment

event investment

by Event Marketer | The event industry is more focused on measurement than ever. And the quest to prove the all-mighty return on the investment requires three things: One, a strategic embrace of metrics as just that—a strategy. Two, a tactical focus on collecting, monitoring and activating information. And three, a philosophical commitment to get better. To get stronger. To be awesome. ...

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