Tag Archives: Brugal Rum Seeks to Change Its Reputation

Brugal Rum Seeks to Change Its Reputation

brugal rum

by Kenneth Briodagh | To change perceptions about its brand and create some space between its products and the rum category’s less sophisticated competitors, Brugal Extra Dry Rum in May hit Boston, New York and Chicago with a series of upscale Rum Redefined events. The tasting events served as a jumping off point for regional events the brand has been activating all ...

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