Tag Archives: AMEX Unveils Latest U.S. Open Tennis Activation

AMEX Unveils Latest U.S. Open Tennis Activation

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by Sandra O’Loughlin | American Express this year has upped its commitment to digital and social integrations at its sponsorship activations, first for golfers, and now for tennis fans attending the US Open tennis championships. The result is an all-new US Open American Express Tennis Fan Experience, complete with RFID, a text café, an augmented-reality “pro cam” and even a hologram. “In ...

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