Ideas/Resources

IGNITE! Kickass Strategies That Make Digital Entrepreneurs Successful from Day 1

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Learn Highly Effective and Kickass Digital Marketing Strategies for your Business. SEMINAR SPEAKERS and WORKSHOP FACILITATORS: Homer Nievera, CDE, CGD Rod Gabriel, CGD Seminar Fee: 3,800 Organized by Edusentro.Com in cooperation with Muzaic.com * * * * * Are you ready to take your business to a new level? This is a one-day-only learning event for veterans and newbies in ...

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4 Reasons Why You Should Live Tweet at Your Next Event

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by ActuallyWeCreate.com | You’re all over Twitter and you add #hashtags to your tweets like a boss. But maybe it’s time to take your tweeting to the next level with live-tweeting for your next event! A live-tweet, according to twitter is “to engage on Twitter for a continuous period of time — anywhere from 20 minutes to a few hours — ...

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How to Optimize Your Event Investment

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New White Paper Details a Four-Step Plan for Boosting Performance Without Breaking the Bank Whether you have a bigger budget than last year or you are tightening the belt on your event programs in the months ahead, all event marketers have to optimize the effectiveness of their portfolios in order to prove the value of the money being spent on ...

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The Event Marketer’s Guide to Better Interactive Experiences

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As our digital lives become more intertwined with our lives in the real world, so does the need for brand experiences that make an impact in both realms—seamlessly. Better, stronger and more impactful digital + live experiences require better ideas. But they also require a slightly different approach.

In this white paper, we offer more than 20 fresh tips backed by ...

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How to Leverage Instagram, Snapchat and Vine for Events

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New White Paper Introduces the New Power Trio of Social Media and Details How They Work, Who Uses Them and How to Make Them a Part of Your Event’s Social Strategy. Plus, Tips on How to Hashtag Many event marketers are still clinging to Facebook and Twitter while the marketplace pops with exciting new social platforms that can deliver higher-quality ...

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The Art and Science of Event Investment

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by Event Marketer | The event industry is more focused on measurement than ever. And the quest to prove the all-mighty return on the investment requires three things: One, a strategic embrace of metrics as just that—a strategy. Two, a tactical focus on collecting, monitoring and activating information. And three, a philosophical commitment to get better. To get stronger. To be awesome. ...

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Depend’s Charity Campaign Lets Audience Drop Their Pants

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via PR NewsWire | Bladder leakage isn’t an easy topic to discuss. So, Depend leaned on a charitable component, encouraging consumers to “Drop Their Pants for Underwareness.” Literally. One in four Americans* experience bladder leakage. And surprisingly, nearly half are under the age of 50. So no one has to go it alone, Depend brand (www.Depend.com) launched “Drop Your Pants ...

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5 Hot Tips for Making Your Most Influential Fans Play with Your Brand at Events

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by Kenneth Briodagh | shared from Event Marketer | In this monthly series, EM brings you tips and tricks from pros and experts who eat social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more. The definition of “social currency” has taken an interesting turn lately as brands have started to roll out campaigns that invite consumers ...

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Inside Monroe’s Social Strategy on the Road

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by Rachel Kirkpatrick | via EventMarketer.com | When you take a 25-foot-long, 10-foot-high shock absorber on the road, you’re guaranteed to draw some attention. It makes sense then to build a strong social media strategy to support it. For Illinois-based Tenneco, Inc., maker of Monroe brand vehicle shocks and struts, social media is not only driving its new Shockmobile tour ...

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